Meet the founder
Francesca Lo Cascio
Francesca is an Italian Art Director and Designer.
She holds two master degrees (Msc), one in Furniture and Eco-sustainable Design from the Politecnico of Turin, and a second one in Industrial Design from the Politecnico of Milan with a specialization in Temporary Space & Exhibit Design.
After her undergraduate architectural and design studies she continued to enrich her education in marketing with a master in Foreign Markets & Public Relations. Her desire to learn from different cultures took her to live and work in Spain, Thailand, China, Japan and France, where she opened her own studio in Paris in 2006, specialized in retail and brand design.
After more than 15 years of collaboration with major international companies as Graphic and Interior Designer, she moved to the United States in 2016 to start a new chapter of her creative career.
What are the 3 main values that characterize your work?
Curiosity, creativity and collaboration.
I bring the insight, ideas and partnership needed to help my client think bigger, transform their brand and engage the world.
Wha’s your design approach?
I love details! Every single element plays an important role to create the perfect atmosphere. For every project, I start thinking about the atmosphere people wish to find when they discover a new brand or cross the front door of a space I designed.
What do you enjoy the most in your work?
Working on a space design project is our greatest delight because space is where all of the human senses are directly stimulated. To that end, we think not only about the interior design, but about all of the details that affect the guest experience, from lighting and sound to all the small touches that define the personality of your space.
In few words: There's nothing I love more than good design.