MAGNUM CANNES FILM FESTIVAL 2014

Design of the Magnum lounge at the Cannes International Film Festival and its “Make Your Own Magnum Bar” setup, where customers chose their ice cream, toppings, and chocolate for a customized summer treat.

In this ephemeral location, between the “café” and the “night club”, took place important concert like the Kelly Minogue one.  

SCOPE: Event design, Art direction, 3D renders, 2D architectural plan, Bespoken furniture, Environmental branding

LOCATION: 64 Boulevard de la Croisette, Cannes, France

CLIENT: MAGNUM, UNILEVEL

DESIGNED WITH: TBWA/Auditoire