MAGNUM CANNES FILM FESTIVAL 2015

Design of the MAGNUM lounge at the Cannes International Film Festival and its “Make Your Own Magnum Bar” setup, where customers chose their ice cream, toppings, and chocolate for a customized summer treat. As Cannes is all about indulgence, what a perfect opportunity for Magnum to promote its new Magnum Pink & Black ice cream.

MAGNUM private beach is a place where you can find Miranda Kerr, Colin Farrell, drinking champagne while standing in the water.

SCOPE: Event design, Art direction, 3D renders, 2D architectural plan, Bespoken furniture, Environmental branding

LOCATION: 64 Boulevard de la Croisette, Cannes, France

CLIENT: MAGNUM, UNILEVEL

DESIGNED WITH: TBWA/Auditoire